The Marketing Workshop Series
Week 2 of 3  ·  Ads

Ads That
Actually Work

Turn your best content into a lead machine — and learn exactly why most land clearing ads waste money.

🏗️
OWNR OPS
📈
Rise Online Advertising
Live Stream Workshop
Recap

Last week,
you built your
content engine

Key Insight
The content that performs organically IS your ad strategy
  • 📸
    Last week we covered the 3 types of content every operator needs: Transformation, Education, and Proof.
  • 🏆
    If you did the homework, you should have videos that stood out over others — more views, more engagement, more comments.
  • 🎯
    Those winners? That's your ad creative. You already know people want to watch it — because they already did.
The Problem

Why Most Land Clearing Ads Fail

🎯
They target demographics instead of letting the creative do the work. The algorithm is smarter than your age filters.
📷
Boring stock photos instead of real job footage. Nobody stops scrolling for a generic tractor image.
⏱️
No hook — people scroll right past in 0.3 seconds. If the first frame doesn't grab them, it's over.
❓
No clear call to action — viewers don't know what to do next. Interested people just scroll on.
📊
They optimize for clicks instead of qualified leads. Cheap clicks from unqualified people are expensive leads in disguise.
Your video IS the targeting. Your creative IS the targeting.
The Formula

Anatomy of a High-Converting Ad

01
🪝
The Hook · First 3 Seconds
Stop the Scroll
Ask a question, show a dramatic before/after, or make a bold claim. This is the most important part of your entire ad. If they keep scrolling, nothing else matters.
"Would you pay $X to turn this overgrown mess into a build-ready lot?" ← works every time
02
🎬
The Body · Show The Work
Tell the Story
Show the work, tell the story, educate. Use your best content from last week — the videos that already got organic engagement. Don't create new content, promote what already works.
Your top-performing organic video is your ad. Test it first.
03
📋
The CTA · Close the Loop
Tell Them What To Do
Be explicit. "Fill out the form below for a free estimate." "Tap Get Quote — takes 30 seconds." Never assume people know what you want them to do next. Tell them directly.
"Fill out the form below for a free estimate." — simple, clear, converts.
What you TYPE in the ad copy is for the computer to find the right people. What you SAY in the video is for humans to connect with. Both matter — they do different jobs.
Lead Capture

Why We Use
Lead Forms
(Not Landing Pages)

"Lead forms let you qualify before you ever pick up the phone."
⚡
Pre-filled info = less friction for the lead. Facebook fills their name, phone, and email automatically — they just hit submit.
📱
Stays on Facebook — no loading a separate website. Every redirect loses 40-60% of potential leads.
🔍
Qualify leads IN the form — ask about acreage, timeline, and budget before they ever hit your CRM.
📈
2–3× higher conversion rate than landing pages. The data across 300+ accounts is clear on this.
🔔
Instant notification to your CRM — leads flow directly into GoHighLevel and you get an alert the second someone submits.
Proof

What Good Ads Look Like (Real Data)

Client A
⭐ Star Performer
$1,207 / mo spend
191
leads this month
Cost Per Lead
$6.32
Client B
↑ Scaling
$4,499 / mo spend
119
leads this month
Cost Per Lead
$37.81
Client C
✓ Consistent
$1,262 / mo spend
39
leads this month
Cost Per Lead
$32.35
Client D
◈ Efficient
$1,020 / mo spend
31
leads this month
Cost Per Lead
$32.90
Every one of these operators sends great video content consistently. That's the difference.
Budget

What Should
You Spend?

Getting Started
$1,000/mo
Enough for 1 platform — Facebook OR Google. Best for operators just getting started with paid ads. Focus all budget on your single best-performing video.
📊 Expect 15–40 leads/mo
⭐ Sweet Spot
$2,000/mo
Run both platforms simultaneously. Split budget between Facebook lead forms and Google search. This is where most operators see the best ROI with great content.
📊 Expect 40–80 leads/mo with good content
Scaling
$3,000+/mo
Multiple campaigns, retargeting audiences, heavy creative testing. Ready to scale revenue significantly. Requires a consistent content pipeline to support it.
📊 Expect 80–150+ leads/mo
Budget matters, but CONTENT matters more. A $1,000 budget with great videos beats a $5,000 budget with boring ads every single time.
ClearPath

Your AI-Powered
Ad Advisor

💡
Ask ClearPath about ad strategy, budget allocation, and creative ideas — get answers backed by data from 100+ managed accounts.
📍
"What's a good CPL in my area?" — ClearPath knows. Real benchmarks from real operators in your market.
💰
"How many leads should I expect at $2K/mo?" — ClearPath knows. Plan your budget with confidence.
🎬
Ask for creative ideas — ClearPath suggests hooks, headlines, and angles based on what's currently working in the industry.
Try it free at
landclearing.io
🌿
ClearPath AI
● Online — ready to help
What's a good CPL for land clearing ads in Texas?
Based on 40+ Texas operators we manage:

📊 Facebook Lead Forms: $18–$35 CPL (good range)
🌟 With strong video content: $8–$22 CPL
📍 Google Search: $35–$75 CPL (higher intent)

Your Client A at $6.32 CPL is exceptional — that's what great video creative does.
What hook should I use for a mulching job video?
3 hooks that convert right now: "This lot was uncleared for 8 years — watch what we did in 6 hours 👇" / "Wondering what land clearing costs in [City]?" / "Before you buy land — watch this first."
Your Homework

This Week's Action Items
+ What's Next

This Week's Homework
☐
Review your content from last week — which videos got the most engagement? Comments, shares, saves?
☐
Those are your ad creatives. Save them to a folder. You're going to promote exactly those.
☐
Write 3 hooks for your top-performing video — we'll show you how to split-test them in Week 3.
☐
If you're running ads now: check your CPL and compare it to the benchmarks we just showed. Know where you stand.
Coming Next: Week 3
🔗 Bringing It All Together
→ Building the machine: content → ads → automation
→ When to add new ads before they fatigue
→ When to kill underperforming ads (before they drain budget)
→ How to scale budget without killing performance
→ Connecting automations on the back end so leads work themselves
Join us next Friday for Week 3: The Machine
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